Paint the Pavement is a city-wide initiative that helps foster community building between artists, businesses and residents through the act of placemaking.
Community members help to decorate their city streets in beautiful murals, transforming public spaces into neighborhood assets. Pittsburgh will be the next city to host Paint the Pavement in 2017. I have been called on to develop the visual style and branding for the marketing materials used in introducing the campaign to residents. The colorful, fun-filled deliverables should help spark creative ideas and conversations amongst readers while also informing them of the ways to get involved.
The pamphlet explains how to submit a proposal from start to finish. In addition to the brochure, community members receive a checklist with the application forms in the mail. Delivered all together, these helpful resources make the process of sending in a proposal a lot more efficient, simple and fun!