Redesigning Twitter Moments
In our redesign, the appearance of Twitter Moments feels much more like tabloid news, similar to the style of how Snapchat presents their casual news. People can browse the news more visually and get a sense for what's trending. More importantly, these news cards now show most of the original tweet and actual source of the information directly in the preview. People can see where the news came from, if it was from a verified account (with the blue check mark), number of likes attached to the tweet, timestamp and as much of the tweet that fits in the preview. When a person actually clicks on a moment, they are first shown the rest of the original tweet that was in the preview. They're able to reply to the moment, retweet it, scan through related comments that others have left or follow the tweet's author.
With this design, people can learn more about the featured tweet and what people's thoughts are around it. A goal we had was to make it easier for people on Twitter to connect with each other and converse about the current events going on.
Designing the Data Visualization
We chose to visualize the four platforms we researched as globes. Each globe is made up of two parts, an outer and inner layer. The outer layer is meant to represent the expectation that a person might have of what the article will be like based on the information shown in the preview by that specific platform. We went through each platform and examined the way that they formatted their previews. We counted up the elements provided (ex: headline, caption, image, source, date, etc) and compared those numbers against each other and also to what we might find in a traditional newspaper article preview.
Facebook, for example, decorates their article previews in an elegant way. The headlines even appear in a serif typeface. We don't see that typeface being used anywhere else on the platform. They have done this very intentionally. The design sets high expectations even though the article might completely be clickbait material. Reddit, on the other hand, does not boast stylized previews. The emphasis is placed on the headline and source. The design is very stripped down and to the point.
The inner core represents the quality of information delivered by each platform. How well did the platform do in meeting the expectations generated by the preview? The size of the inner globe depends on two key factors in particular. We took into consideration the amount of content provided in addition to the validity of the source. Of all the globes, Twitter Moments disappoints the most in its news delivery. The New York Times outperformed the others in actually meeting expectations. They are an accredited platform providing full-length articles with supporting media written by verified reporters.