These features help bring about a sense of personal identity and community within the larger ecosystem.
Friends can follow other friends and strangers to see what they’re watching in real time, the way Spotify lets you see what friends are listening to. With friends on Hulu, you could get recommendations for what to watch next from your trusted friends who are the best sources. In addition, you could leverage these profiles to create viewing parties, a feature that allows Hulu users to watch content they love with their friends in real time. In these viewing parties, friends would be able to gasp, shriek, cry, and laugh at the same moments.